Privacy Policy

Last Updated: May 20, 2025

At Fluid and Fire, your privacy is a top priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, interact with our services, or make a purchase. By accessing our website, you agree to the practices described in this policy.

1. Information We Collect

1.1 Personal Information

We collect personal data that you voluntarily provide to us, including:

• Full name

• Email address

• Phone number

• Billing and shipping address

• Payment information (processed securely by third-party providers)

• Account login details (if applicable)

• Purchase history and preferences

This information is collected when you place an order, subscribe to our newsletter, create an account, or contact our support team.

1.2 Non-Personal & Device Information

We also automatically collect certain technical and behavioral data when you interact with our website:

• IP address

• Browser type and version

• Device type and operating system

• Referring/exit URLs

• Pages viewed, time spent on site, and site interactions

• Location data (based on IP)

This data helps us improve site functionality and user experience.

2. How We Use Your Information

We use the data collected for the following purposes:

• To process and fulfill orders

• To communicate order updates, shipping info, and customer service

• To personalize your experience and recommend products

• To improve website performance and user experience

• To send promotional communications (you may opt out at any time)

• To detect and prevent fraud or unauthorized access

• To comply with legal obligations

3. Cookies & Tracking Technologies

We use cookies and similar technologies (e.g., pixels, tags, analytics tools) to enhance your browsing experience.

Cookies help us:

• Remember your preferences

• Track site performance and traffic analytics

• Serve personalized ads on platforms like Facebook and Google

• Support retargeting based on prior site activity

You can manage cookie preferences in your browser. You may also enable Global Privacy Control (GPC) in your browser to opt out of data sharing.

4. Sharing Your Information

We do not sell your personal information for monetary gain. However, we may share data with trusted third-party service providers for business purposes such as:

• Payment processors (e.g., Shopify, PayPal)

• Shipping and logistics partners

• Advertising networks (e.g., Meta, Google)

• Analytics tools (e.g., Google Analytics)

• Email and SMS platforms

Such sharing may be considered “selling,” “sharing,” or “targeted advertising” under certain U.S. privacy laws (e.g., CCPA, CPRA). You have the right to opt out of such activities. Email us at support@fluidandfire.com to exercise your rights.

5. Data Security

We implement industry-standard security protocols to protect your personal data, including:

• SSL encryption

• Secure data storage via trusted providers

• Restricted internal access

Despite our efforts, no online system is 100% secure. We encourage you to keep your login credentials confidential.

6. Your Privacy Rights

Depending on your location (e.g., California, Colorado, Virginia), you may have the following rights:

• Right to Know: Access the personal data we hold about you

• Right to Delete: Request deletion of your data

• Right to Correct: Update or fix inaccuracies

• Right to Opt-Out: Prevent your data from being sold/shared for advertising

• Right to Non-Discrimination: We will never deny you service or charge different prices for exercising your rights

To exercise these rights, email support@fluidandfire.com.

7. Children’s Privacy

Our services are not intended for individuals under the age of 21 in the USA and under 18 outside the USA. We do not knowingly collect personal data from children. If you believe a under 21 in the USA/under 18 outside the USA has provided us with personal data, please contact us immediately and we will delete the information.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their content or privacy practices. We recommend reviewing their privacy policies before submitting personal information.

9. Data Retention

We retain your personal information only as long as necessary to:

• Fulfill transactions

• Meet legal and regulatory obligations

• Enforce our agreements

• Maintain legitimate business interests (e.g., fraud prevention, analytics)

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business practices. We will post updates on this page and update the “Last Updated” date. Continued use of our website means you accept any revised terms.

11. Contact Us

For privacy-related requests or questions, reach out to:

Fluid and Fire – Privacy Team
📧 Email: support@fluidandfire.com
📍 Location: Delaware, USA